Laurence Ajimal and Daniel J. Easters The Vetrosexual - Fashions Most Important New Shopper

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Laurence Ajimal and Daniel J. Easters The Vetrosexual - Fashions Most Important New Shopper

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Through a critical analysis of secondary sources, consumer questionnaires, focus group findings, and industry interviews, new consumer segments have been determined which no longer fit under the ‘Retrosexual’ and ‘Metrosexual’ profiles. This book is an investigation into the changing social, cultural and economic factors that have caused 25-34 year old men to have an increased interested in fashion and their appearance! It is established that this generation are instead part of a new profile - the ‘Vetrosexual’ - whose consumer behaviour has shifted from previous generations.

Татьяна Шубницына Формирование психологической культуры студентов технического вуза

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